Approach & Services

We do more than move heaven and earth.

Our team builds and evolves beauty and wellness brands by engineering a 360°, multi-medium game plan.

Communications

Digital-First Earned Media & Influencer Relations
Brand Building From Inception to Launch
Growing Awareness & Generating Hype
Long-Term Strategic PlanningPositioning & Storytelling
Long-Term Strategic Planning
Founder Development & Thought Leadership
Always-on Crisis Communications
International Expansion

    Brand and Digital Strategy

    Influencer Marketing
    Creative Concepting & Campaign Development
    Strategic Partnerships
    Creative Collateral & Asset Production

    Experience

    Experiential Creative Concepting
    Event Production at any scale
    Influencer, Press, and VIP Seeding

    What They’re Saying About Us

    "JGroup has been amazing partners for us in building and launching the Cay Skin brand. We started working with them 7 months before our launch and they were vital partners planning out the cadence of our launch communications, activation ideas, press targets and building an impactful launch. All of the initiatives they planned for us with editors were a runaway hit leaving a lasting impression, driving home the brand story and driving 100% conversion to coverage. We broke records with the number of impressions we secured at launch thanks to JGroup’s efforts and strategy. What I appreciate most about Juliette and her team is how they have helped us navigate the curveballs and unexpected twists and turns. They were always flexible, available to talk through, understanding and supportive partners helping us devise a thoughtful plan and approach. They've always functioned as a true extension of our team and built meaningful relationships with all the stakeholders at Cay. We trust JGroup as they have such a great pulse on the constantly evolving consumer and editor landscape, and just know instinctively know what will resonate or not. They are an essential part of our marketing strategy and success to date, and I would strongly recommend them for disruptive, indie brands in the space!"
    — Cass Devor, CEO of Cay Skin
    "I’ve been incredibly impressed with JGroup. I’ve genuinely enjoyed the relationship with her entire team right from the start. Juliette and her team immediately understood how deeply I cared about the science behind the products I was launching, and my commitment to transparency and education. They helped me stay true to my vision and mission and translate that complicated science into meaningful messages that our consumer could really understand and appreciate. The features they secured on launch day (over 6!) all reflected their thoughtful, deliberate approach. I especially love the deep respect with which they treat their media connections. They understand that quality press is about a combination of presenting unique, evidence-based information, exceptional products, as well as maintaining deep, mutually beneficial relationships. They have consistently kept our brand top of mind with the most impactful media placements. I would recommend them without reservation!"
    — Dr. Whitney Bowe, Founder of Dr. Whitney Bowe Beauty
    “Juliette and the incredible JGroup team have been an absolute game-changer for Huda Beauty! As a global brand, we need a reliable team to help us grow in our markets, and they've consistently gone above and beyond. With a ‘human touch’ that extends beyond business, they love and breathe our brand as passionately as anyone at Huda Beauty. We wholeheartedly trust Juliette's insights, and the team's genuine dedication makes them feel like an extended family. Their strategic brilliance has truly transformed our journey in the US. To Juliette and the team: You're not just a PR agency; you're a cherished partner on our journey. We are so grateful to JGroup for being an indispensable part of our success story and can't wait for what's next!”
    — Huda Kattan, Founder & CEO
    "Partnering with the JGroup team has been an absolute blessing! Their unwavering support, prompt assistance, and genuine care for KAYALI set them apart. The JGroup team's creativity is truly commendable, providing beautiful ideas that consistently elevate and propel our brand. Collaborating with this hard-working, dedicated, and kind team has been an enriching experience, and I'm deeply grateful for the invaluable partnership we've forged. A heartfelt thank you to JGroup for being such an integral part of our journey!”
    — Mona Kattan, Founder of
    "Juliette and her team were critical to the success of our hair care company launch! From day one, Juliette and her team did an incredible job of developing our strategy, leveraging their incredible relationships and establishing our new brand to key beauty editors and titles, prior to launch and beyond. Their professionalism, warm and comfortable demeanor, and dedication to our brand was more than we could have hoped for, and we were so grateful to partner with them!"
    — Lauren Perez, Founder
    "Working with Juliette and her wonderful team has been the best experience I’ve ever had with PR. They are unbelievably professional, hard-working, honest, thorough, and above all, they get results. On top of that, they are so kind, they genuinely care about your business and growth, and are all women I genuinely enjoy getting to work with."
    — Roxie Nafousi,
    Self-development coach & Best-selling author
    "I’ve known and worked with Juliette for more than 12 years on various brands. Her knowledge of the beauty and luxury industry and level of passion and professionalism are beyond compare. Most importantly, JGroup produces real results. She and her team have a keen understanding of the changing landscape of editorials, digital, and PR and utilizes her deep knowledge to impact future PR strategies masterfully. Not only is the team at JGroup exceptional, they approach projects with a balanced scale of strategic creativity and thoughtfulness. In today’s ever-changing digital and PR landscape, I find Juliette to be the leading voice in beauty PR in thought and execution."
    — Susan Kim, CEO of Kopari Beauty
    "JGroup has been a phenomenal partner for us! I truly feel that they are an extension of our team who cares so deeply for our brand and our mission. They have the rare combination of being able to ideate in very creative ways, then strategize in very tactical ways, and marry that with dedicated and seamless execution across both big and small initiatives to achieve. They're absolutely delightful to work with and will always be responsive to time sensitive elements that come up. As a founder, it's so important for me to be able to trust a key partner in communications to convey the right messages, and I'm grateful to have JGroup as our partner. JGroup cares deeply about what they do as your partner and is truly best-in-class at what they do. I love working with them!"
    — Alicia Yoon, Founder & CEO of Peach & Lily
    "The JGroup team are EXCEPTIONAL. I've worked in the beauty space (and in PR myself) for over a decade, so I don't underestimate how valuable it is to find a partner in this space that truly delivers. They've worked seamlessly as an extension of our team throughout the launch period for KNOW. In a few short months I've seen innovative brainstorming, strategic pivots, thoughtful (and timely) communication and impressive results. No challenge was too large, and no detail escapes them. I can confidently say that they played a pivotal role in our launch success, and am confident they'll be just as valuable as we continue to build the brand."
    — Carly Rogers CMO of Know Beauty
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