Juliette Group is a creative communications agency powered by over two decades of strategic brand-building experience and a team of all senior experts. We connect brands, entrepreneurs, and creators to their audiences with out-of-this-world storytelling backed by ingenuity and expertise.
Our agency is led by founder and CEO Juliette Levy and COO Carly Rickards. Together we’ve established a nimble best-of-the-best agency team built on years of experience with niche skill sets.
Our team includes experts in luxury & DTC brands, large-scale event activations and production, sustainability and wellness specialists, seasoned celebrity brand architects, and NYFW veterans, all with a decade or more of experience in the beauty, wellness, fashion, and lifestyle industries.
For nearly 20 years, Juliette has provided strategic leadership and vision for some of the largest beauty brands in the world. She has a track record for exceeding expectations and achieving results while fostering teamwork and high morale. After 12 years leading PR for Benefit Cosmetics, Juliette founded JGroup in 2018 to build and accelerate beauty and wellness brands and connect their stories to consumers in a meaningful, impactful way. She has a passion for cultivating deep relationships and leaving a lasting impression on everyone she touches. She brings heart, high energy, dependability, and approachability that is unique in this fast-paced, competitive industry. Juliette leads with kindness and disrupts with creativity.
Carly Rickards' career in media relations began nearly ten years ago at a boutique agency in San Francisco. She worked across consumer and technology clients, from giants like Samsung to startups in nascent categories like AI and autonomous vehicles. In 2017, Carly dove headfirst into her lifelong passion for beauty at Benefit Cosmetics, where she led media relations and PR strategy for the US business. She joined JGroup in 2019, where she threads creative ideas through a results-oriented mindset to tell meaningful stories with lasting impact. As COO, she leads our team of high-performing professionals to ensure efficiency and translates strategies into actionable steps for growth.
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